A well-crafted story sells.

You know a good story within moments of starting. It draws you in and teases your curiosity. Stories breathe life into our experiences. They entertain and delight us. Why? Because we think in story—it's literally hardwired in our brain. Storytelling makes us human. It helps us connect.

Every business and brand has a story. By highlighting your own unique story, you'll attract your own unique tribethe people your story resonates with. The people who are interested in what you're selling. The people who want to be part of the community you're building.

This is why I take a story first approach to copywriting and brand strategy.

Erika Fitzgerald freelance copywriter for small businesses


Whether you’re starting from scratch, or looking to teach an old brand some new tricks—having a consistent voice that’s authentically yours is important. I’ll work with you to uncover your brand story and weave it into beautiful website copy that engages your target audience. Pairs well with: brand strategy.

Other writing services:

  • Blog posts
  • Editorial
  • Advertorial
  • White papers
  • Editing & proofing
Erika Fitzgerald freelance brand strategy content strategist

Brand Strategy

You have a visionary brand idea, plus what feels like a million associated ideas running through your mind. If this sounds all too familiar, defining your brand is a good place to begin. Through a process of discovery, we’ll work together to clarify your mission, target audience, brand identity, and more. You’ll walk away with a mission statement, voice and tone guidelines, and creative brief as a blueprint for your brand moving forward. Pairs well with: copywriting.

Other strategy services:

  • Content
  • Campaigns
  • Social media
Erika Fitzgerald freelance writer content manager california

Content Management

Perhaps you already have an established online presence, but finding time to manage all your content is bringing you down (seriously, this is a huge time committment!). I can help by providing day-to-day oversight of your digital content, including managing editorial calendars, uploading content into your CMS (e.g. Wordpress, Drupal, Squarespace, etc.), and making sure your content is always up-to-date across all your digital platforms.

Other management services:

  • Social media
  • Project

Ready to co-create?

[Let's Chat]