A well-crafted story sells.
You know a good story within moments of starting. It draws you in and teases your curiosity. Stories breathe life into our experiences. They entertain and delight us. Why? Because we think in story—it's literally hardwired in our brain. Storytelling makes us human. It helps us connect.
Every business and brand has a story. By highlighting your own unique story, you'll attract your own unique tribe—the people your story resonates with. The people who are interested in what you're selling. The people who want to be part of the community you're building.
This is why I take a story first approach to copywriting and brand strategy.